• To design bicycle frames based on sound engineering principles and personal riding experience that maximize current proven technology while breaking through existing conventions.
• To build bicycle frames of superlative quality ensuring the highest possible performance and reliability.
• To test our designs with a combination of advanced computer modeling software and real world time on bike.
• To support each and every customer with the highest levels of service.

We start every design from the ground up. Since no one bicycle frame can be perfect at every task, we start with a set of goals and priorities that are defined by personal experience and rider inputs. Our frames are designed around these goals and are tested rigorously to ensure that they meet these goals.

Details, details, details: We are perfectionists in every aspect of design and construction. Good enough isn't. When we can't find something to meet our stringent requirements, we create it. Our frames feature several custom aluminum extrusions and proprietary tube sets designed specifically for our products.

Additionally, we strongly support North American manufacturing. Even as we grow and need to take advantage of economies of scale for larger production runs, we will ensure that we use the highest quality manufacturing possible to build our products.